The Dodgers New 2014 Slogan: Live. Breathe. Blue.

Considering the record season ticket renewals and the continued stellar attendance numbers, does having a new marketing slogan for the Dodgers really matter?

I guess it does since they just unveiled the teams 2014 slogan.

Live. Breathe. Blue.

The best response I've read so far about it comes from Craig Calcaterra at Hardball Talk:

In my experience, if you breathe, you don’t turn blue. But maybe I’m missing the nuances.

The Dodgers Chief Marketing Officer Lon Rosen had this to say:

“Our new tagline encapsulates how each of our fans feel about the Dodgers organization. We feel it is a natural evolution of last year's slogan ‘A Whole New Blue'.  The Dodgers have given and will continue to give our fans reasons to believe in the team during the 2014 season.”

All right then.  The Dodgers will not suffocate and die on us, and that's a good thing.

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